True Blue Design are experts in strategic Branding, Communication and Design. We create, enhance and renew brands. Our work rests upon thorough research directed by an extensive consultation process, an application of great skill and artistry and an underlying goal to empower clients with relevant, innovative, high quality work that helps their business flourish.
True Blue Design uses a three-stage design process. It begins with learning, research and collaboration with the client to strategise and determine a tailored solution for the business needs. In the design phase we craft and distill this learning into purposeful design, reflecting the identified objectives. In the final stage of production, we prepare all the materials needed to apply and effectively support your business’ creative direction for the future.
Branding, Identity, Logos, Stationery, Packaging, Website Design, Website Development, Custom Photography, Advertising, Signage and Wayfinding, Infographics, Posters, Brochures, Sales and Marketing Collateral, Book and Catalog Design, Typography, Brand Standards, Annual Reports, Direct Mail, Point of Purchase, Tradeshow, Email Campaigns, Mobile, Social Media, and Art Direction.
Years ago as a student, I sat in a University hall at the Fine Art School of Tasmania and listened to a lecture on the basic principles of design creation. I loved those design theory lectures as they highlighted the rich and diverse history of design and built a context that informed my developing practice. More importantly they emphasised the need to always know where you are as a designer and where you were going in relation to the creation of the communication piece. The fundamental message from this particular talk was the importance of creating an initial set of thumbnail sketches for your design. At the beginning of each piece of work, regardless of its size, purpose and destination, the thumbnail sketch was an essential component to the overall success of the design.
"Working with True Blue Design & Photography was inspirational! When we began our re-branding project with them, they took the time to sit and talk with us until they really understood our goal and purpose, the stakeholders we work with, and the community we are a part of. We feel that their input and insights have directly increased the awareness of our brand and had a positive effect on our sales and financial position."
True Blue Design is a Graphic Design and Photography studio based in Melbourne, Australia. We are experts in Strategic branding, communication and design. We offer a full spectrum of design, web, and photography services positioned to create, enhance and renew brands.
Phone: 0417 323 628