Digging into a stronger identity for a successful and growing company.
Client: Cristo Rei Mineração - Brazil
Services: Visual identity design, Brand Guidelines
Cristo Rei Mineração owns one of the world’s largest and highest quality silica sand deposits in the world. They approached TBD to develop a new visual identity based on a new logo design and new corporate colours. New guidelines helped them build and support the new identity in every form of communication across international boundaries .
Sustainability was a core concept that informed the overall design process.
A strong web based presence was desired to connect the international arms of the company.
The logo mark needed to be scaleable to assist signage for buildings, vehicles, uniforms and other customer facing locations/places (touch-points).
Cristo Rei’s key mission is to improve the quality of fresh drinking water for the people of Brazil by providing high quality silica to Brazilian State and private water filtration plants.
