A new adventure and discovery within the local ecotourism market.

Client: Lakewood Park School Camp

Services: Identity Creation / Brand Establishment

A start-up business focused on providing quality camping and recreational services for students, families, church and corporate organisations. Lakewood Park required a brand identity that established their business philosophy of memorable adventure and enjoyment within the local ecotourism market.

The logo Mark incorporated the natural organic colour palette of the environment and utilised a hand drawn illustration to convey both the eco friendly relationship and potential range of exciting activities available. A circular design was favoured for practical application across several mediums including apparel.

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