Get a taste of a new brand identity for a classic culinary establishment.

Client: Panacea Cafe & Bar

Services: Branding, Graphic Design, Web Design, Art Direction, Social Media


Located in the iconic Chifley Plaza district in Sydney, cafe and bar Panacea approached TBD to rebrand & refresh their well known brand identity. Highlighting beautiful food shots, access to multiple menus (that change frequently), as well as, a way to communicate their incredible location, and views to potential new guests, were our challenges...and the results speak for themselves.

Re-designing a dark and dated website was our first challenge for Panacea. TDB created a modern, easy to navigate, multi- page site, that features large imagery to communicate the ambiance, the ability to view multiple menus, as well as, get a look at some of their signature dishes.

In addition, TBD handled photographic art direction for the interiors and exteriors and designed iconic culinary illustrations that are used for all menus throughout the site.

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